Laura Ashley company profile Essays - Strategic Management

Laura Ashley company profile Laura Ashley company profile SWOT, PESTEL and Porter's 5 Forces analyses of Laura Ashley (2009, 2500 words) This paper offers an overview of Laura Ashley, one of UK's top homeware and clothes retailers with an excellent reputation. It examines the environment in which Laura Ashley is operating by employing a PESTEL analysis and then goes on to further analyze the industry in which Laura Ashley operates by using Porter's Five Forces model. Finally, a SWOT analysis is used in order to identify the company's strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in the process of further development (SWOT). Laura Ashley, SWOT; PESTEL; Porter's Five Forces Company Overview History Laura Ashley, one of today's most recognizable fashion and home furnishings brands was founded by Laura and her Bernard Ashley. Their initiative enjoyed huge success on and by 1970 when sales had reached